Social Media Simplified
Real Estate social media is easier than it seems. I've shared this subject before, and I'll continue to talk about it. Many people already know about this, but it needs to be repeated regularly.
I have some opinions on social media, but today it is about content.
Quite often, our social media feeds are comprised of transactional content. Coming soon, new to the market, open houses, and just sold. They typically have a pretty picture of a home, with a location, details about the property, and a price. Very rarely is there a story about the people in that transaction.
The picture of the family with 2.5 kids holding the just sold sign tells a better story than the stunning picture of the house and the dollar amount.
Have you ever looked at these transactional social posts' comments, likes, and engagement? It's all the same people. Your peers, your friends, and your family.
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Are you growing an audience or showing off to the same circle of people?
If your goal is to show off, then you're doing fine. Most luxury real estate social media is about showing you can handle significant transactions. Everyone will do simple math to determine the commission and congratulate you. But if you want to gain a new audience, attract new customers, tell a story.
It took a lot of work for first-time homebuyers to secure a loan.
It was the 17th property that they bid on, and they finally got it.
In this market, the story could be more about being patient with a buyer or dealing with the market conditions for the seller.
There's an old saying about social media: being the mayor of your market. I know it's cheesy, but it's true. The mayor talks about things that opened downtown, ribbon-cutting ceremonies, new playgrounds, events, interviews with local shop owners, and beautiful photography stories.
I have some homework for you:
Go outside 🌅
Take a picture 📷
Think of 2 to 3 sentences to go along with it ✍️
For extra credit, shoot a video. Don't be scared. Practice makes perfect. Make mistakes. Get uncomfortable.
There's something authentic about being awkward. Stutter, say "uh" a lot, and don't look into the camera lens. Eventually, you'll get it, and don't be so hard on yourself.
In the future, I will discuss social media tools for saving time and share thoughts on paying someone else to do it. So stay tuned.