Obligatory Introduction

Obligatory Introduction
Photo by Tyler Lastovich / Unsplash

Howdy,

I’m Joe Manning. I am a real estate technology and marketing guy. I made this site* to talk about the fun and boring stuff that is supposed to help Realtors and clients. Sometimes, it helps you get more business. Sometimes, it’s helping you live an easier life. And sometimes, it’s just an opinion piece about how stupid (or awesome) things are.

I have been serving Realtors since 2004, starting with my father. He is my model boomer agent, lab rat, and test case. I then became a front-end** web designer for a real estate franchise, then Director of IT. That transition showed me there is a significant gap I could fill by making technical things less complicated. I held the title of Chief Marketing Technology Officer at Berkshire Hathaway HomeServices Drysdale Properties and have been listed as a Marketing Leader by Housing Wire in 2021 (whatever that means).

I was recently released from working at only one brokerage. I was loyal but limited to making sure I bring the best to our agents that resources would allow. The thing is, I could only spend my work time encouraging the adoption and increasing productivity with our existing agents. I want to reach more of you. Yes, it is ego-driven, but I want an outlet to keep my skills fresh, even with technology I didn’t adopt in my full-time leadership role.

Some of the topics that you will see here in the future are:

  • CRMs for more than work, also they are not hard
  • QR code hacking. Sounds cool, it is if you’re a nerd or want to save time
  • The mythical luxury beast, if it doesn’t have a fountain and a butler, is it luxury?
  • The lack of tools for our current low inventory market, jk we’ll find some
  • Minimal Real Estate Technology Stack, think of your Hyundai/KIA
  • Tools like Grammarly and Last Pass, trust me, you need them. Boom, the post is done.
  • Leadership, I don’t ever think I won’t feel new to this
  • Crypto, not blockchain
  • Blockchain, not crypto
  • Fractional Home Ownership, so far
  • Awesome deals on tools, they’re out there you just need to know where to look.
  • The metaverse, also known as keeping up with the Jones’s
  • And big brain topics like how real estate search is a commodity

I am not the best writer, but I will do it anyway. I love technology and real estate, and you for making it this far in my introduction. What you will read for is my take on it if you like my take. I will try to be as cut-to-the-chase as possible and brutally honest where needed. Please take a moment to subscribe to the newsletter to stay current with the posts here and get in on the ground floor of something new and fun.

  • I didn’t build anything, I did spend a lot of time searching for a tool that would be a blog and a newsletter without over-engineering anything like ::cough:: WordPress ::cough::

** Fancy term for not the most technical, some code but not Neo from The Matrix

Me and my buddy